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Community Heroes award celebrates feedlot sector’s impactful contributions to rural Australia

  • ALFA's Community Heroes Award, sponsored by Lallemand Animal Nutrition, returns for its third year.

  • The award recognises and rewards feedlots' remarkable contributions to local communities and the environment in rural Australia.

  • Feedlots are encouraged to apply by August 31, and the winner will be announced at SmartBeef23 in October.

The Australian Lot Feeders’ Association (ALFA) is proud to announce the return of its Community Heroes Award, proudly sponsored by Lallemand Animal Nutrition, for its third year running.

This heart-warming award recognises and rewards feedlots across Australia for their outstanding contributions to local communities and the environment. The award highlights the vital role that feedlots play in supporting rural and regional Australia by creating jobs, supporting families, and contributing to local economies while nurturing their land.

ALFA President and 2021 ALFA Community Heroes award winner, Barb Madden from Smithfield Cattle Company, said the Community Heroes Award is a wonderful initiative encouraging lot feeders to pause and reflect on how they have made meaningful contributions to community.

"The Award showcases the extraordinary efforts feedlot businesses and families put into nourishing their local communities and protecting the environment," Barb said.

"Many feedlots make these contributions organically, because our communities are the backbone of who we are and giving back forms such an innate part of the fabric of all feedlot businesses."

2021 winning initiative by Smithfield Cattle Co.

Proudly sponsored by Lallemand Animal Nutrition, the overall winner of the ALFA Community Heroes Award will receive a $5,000 cash donation that can be directed towards a local charity, business, or feedlot initiative, further enriching their communities.

To apply, interested feedlots are invited to tell ALFA about their initiative via a form located on the ALFA website. Following submission, Kate Stark, editor of ALFA’s Lotfeeding Journal, will contact entrants and help craft a story on their initiative for the judges to score, based on the merit of the initiative and the impact it is having on the community and/or environment.

ALFA encourages all eligible feedlots to apply for the ALFA Community Heroes Award and share their inspiring stories of community engagement and environmental stewardship. The application deadline is August 31, and the winner will be announced at SmartBeef23 on 11-12 October.

For more information and to access the entry form, visit the ALFA website at

About the Australian Lot Feeder's Association (ALFA):

The Australian Lot Feeders’ Association (ALFA) is the peak national body representing the Australian cattle feedlot industry. ALFA seeks to improve the profitability, professionalism and community standing of the cattle feedlot industry via representation, strategic levy investment, industry development activities and member assistance.

About Kate Stark:

Kate is a specialist in rural media and works as a freelance writer and photographer and is also the editor of ALFA’s Lotfeeding Journal.


For more information:

Barb Madden

ALFA President

(02) 9290 3700

Madie Hamilton

ALFA General Manager – Communications & Engagement

(02) 9290 3700



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