Christian has come to ALFA with excellent policy and advocacy experience, strategy and communication skills and long-term relationships with industry leaders, commercial operators, government officials, other peak industry bodies and our service providers. Prior to joining ALFA as CEO, Christian was most recently employed with the Australian Meat Industry Council (AMIC) within their senior Executive team representing the meat processing industry in livestock, animal welfare, meat quality and product integrity matters. A key contributor to industry programs, Christian has held senior positions on various working groups and committees including SAFEMEAT, Meat Standards Australia, Livestock Production Assurance, National Vendor Declarations, and the National Livestock Identification System.

Madie is a farmer's daughter originally hailing from a sheep property outside Mudgee, NSW. Madie holds a Bachelor of Agricultural Economics majoring in Agribusiness from The University of Sydney and joins ALFA as it's Manager - Membership, Communications & Capability. Prior to ALFA, Madie has held Communication & Marketing positions within GrainGrowers Ltd and Syngenta Australia & New Zealand. Madie has a passion for building skills capacity within the agricultural industry and communicating the grain fed beef story to consumers.

Verity joined ALFA in 2018 after spending some time at Cattle Council of Australia where she predominantly worked within a Marketing, Market Access and Trade role. Verity principally works alongside the ALFA Feedlot Management Committee, Environment Committee and Animal Health and Welfare Committees. Growing up on a prime lamb and cattle property outside Crookwell, NSW Verity recognises the need for practical policy which provides outcomes to industry.  Verity believes the need to implement sound, science-based policy which represents that interests of the industry is crucial for the continued success of our sector.

Jeff is contracted to ALFA to deliver technical services to the lotfeeding industry. The role is jointly funded through ALFA and MLA, and has been created to deliver information, education, training and technical services to improve management practices among cattle lot feeders throughout Australia. Before taking up this position, Jeff was employed for 18 years as a Livestock Extension Officer (Beef Cattle) with the NSW Department of Primary Industries. Jeff is based at Forbes in Central NSW and is available to provide advice and assistance to all existing feedlots, as well as anyone looking to develop a feedlot or going through the feedlot establishment process, at no cost. Please contact Jeff with any enquiries you may have.

Nat has a Masters in Business Administration, a Diploma in Accounting and is currently studying part time a Master of Professional Accounting at UTS. Previously, Nat worked for OCC Apparel for over five years in accounts.

Nat has a Masters in Business Administration, a Diploma in Accounting and is currently studying part time a Master of Professional Accounting at UTS. Previously, Nat worked for OCC Apparel for over five years in accounts.

Nat has a Masters in Business Administration, a Diploma in Accounting and is currently studying part time a Master of Professional Accounting at UTS. Previously, Nat worked for OCC Apparel for over five years in accounts.