Relationships Key in Beef Sector

09 October 2017

Much of the discussion at next month’s SMARTBEEF 2017 will be around SMART relationship building across the beef supply chain.

“The prosperity of participants along the value chain is intrinsically linked to having genuine relationships, about understanding one another and a commitment to work together. Our speakers will discuss how cattle producers, feed lot operators, suppliers and advisers can work together to make the beef sector profitable for everyone.” said ALFA President Tess Herbert.

The Australian Lot Feeders’ Association (ALFA) feels that the depth and breadth of experience among the speakers at SMARTBEEF will give delegates some excellent insights into how such relationships can be developed and leveraged. Speakers include:

  • Don Mackay (RMAC) - Australia’s shift from being a commodity trader to one built on brands to meet the needs of the global consumer and what this means for the cattle production landscape going forward. Producing food to the standard required by current and future consumers will be difficult but the rewards will be great, as consumer expectations hone in on safety, quality and sustainability.
  • Lachie Hart, Kerwee - Stockyard Beef achieves success through developing their relationship with customers and suppliers through Dynamic Alignment, aligning their business to customer’s buying behaviour. Lachie will explain how the introduction of Dynamic Alignment has transformed the business, internally and externally, to greatly benefit the bottom line. 

    Berry Reynolds, Mort & Co. - An outline of strategies required to build business growth, in particular the development of solid relationships with all key stakeholders along the supply chain such as producers, suppliers, investors and financiers. Berry will also outline how Mort & Co’s core values underpin great working relationships in all sectors of the supply chain.
  • Jock Whittle, Paraway Pastoral Co. - A discussion of how supply chain considerations impact profitability of the operations of Paraway Pastoral, which includes a diverse portfolio of properties across Eastern Australia. Jock will outline how Paraway seeks to embed “supply chain thinking” throughout all levels of the organisation to underpin its strategy of being a consistent, reliable supplier of quality livestock,
  • “We look forward to this year’s event bringing together people from different aspects of the beef supply chain to learn more about how their respective skills and areas of focus fit together” said Ms Herbert.

    “Registrations close on Friday 13th October so we are encouraging everyone to jump onto our website to register for this exciting event.” said Ms Herbert.

    SMARTBEEF 2017 will be held at the University of New England, Armidale, 1 – 3 November 2017. It will include a tour of Sundown Pastoral, as well as demonstrations of new technologies and products.