|MLA PROGRAMS & Marketing|
About MLA programs – For Consumers
Australians have always known that beef is a healthy food that should be eaten 3 to 4 times a week. Scientific research into the human health benefits of fresh food and exercise shows that beef is a valuable part of a healthy diet. Beef is high in the following important nutrients:
About MLA – For Industry
As an industry Peak Council it is ALFA’s role to provide leadership, formulate policies, set strategic directions and agree to overall levels of funding for industry projects. It is also ALFA’s responsibility to assess the performance of MLA in service delivery and goal achievement
Meat & Livestock Australia Limited is a producer-owned company that provides services to lot feeders. MLA’s core activities are:
On behalf of the lot-feeding sector, MLA carries out marketing activities to maintain and increase demand for Australian beef, in both the overseas and domestic markets. Building demand amongst consumers is achieved by promoting the high quality of Australian beef and its versatility, enjoyment and value for money. MLA marketing programs also focus on the valuable nutritional aspects of grain fed beef. It is important for producers to understand that ALFA is working hard to ensure your multi-million dollar annual investment in MLA activities is giving your business further opportunities. One key area in this work is MLA's trade work.
ALFA’s strategic vision to increase our competitive advantages, involves MLA operation of range of research and development activities, mostly through the Feedlot Program.
The Program includes a range of projects that focus on the following areas:
ALFA and MLA collaborate on a number of market intelligence activities to provide business support for lot feeders. In particular the compilation and analysis of domestic and global market information along with the quarterly ALFA Lot Feeding Survey.
MLA's website contains further details. Click here